Creating an Advertisement for a Business

Creating an Advertisement for a Business is a formal educational practice aimed at students aged 10 to 15 (grades 4–8). It is integrated into multiple school subjects including Civic Education, Ethics, Art Education, Informatics, Language and Literature, and Music Education. The main objective of this practice is to foster entrepreneurial thinking by engaging students in a creative communication project that enhances their understanding of business principles, teamwork, and self-expression.

Key activities and Student Experience

In this practice, students work in teams to design and present an advertisement for a fictional business. They can choose various formats such as posters, video ads, radio jingles, or online banners. The activity emphasizes creativity, visual literacy, and audience awareness. Through this process, students develop a broad set of entrepreneurial competences, including spotting opportunities, creativity, planning and management, communication, and learning by doing. Additionally, they cultivate 21st-century skills like collaboration, digital literacy, self-efficacy, and financial awareness.

Program Features and Principles

A distinctive feature of this practice is its integration of real-world media analysis with hands-on creation. By analysing selected YouTube or TV advertisements, students gain insights into emotional appeal, messaging, and visual communication. The practice emphasizes teamwork, openness to ideas, creative expression, and ethical reflection. It promotes a culture of empathy, cooperation, and civic responsibility, aligning with both entrepreneurial education and civic values.

Methodology and Structure

The practice is structured as a flexible, project-based learning module. It applies diverse methodologies including learning-by-doing, experiential and inquiry-based learning, brainstorming, debates, and games. Students actively engage in designing, planning, and presenting their projects, supported by online tools (e.g., Canva, PowerPoint) and teacher guidance. Although no fixed duration is indicated, the process involves several lessons dedicated to preparation, execution, and presentation.

Expected Outcomes and Value

The practice builds an entrepreneurial mindset, creative confidence, and communication skills. Students learn to generate ideas, plan effectively, take initiative, and reflect on the social impact of their messages. For teachers, it offers an engaging, ready-to-implement activity that supports cross-curricular integration, critical thinking, and high student motivation. The result is a dynamic learning environment where students connect classroom learning with real-world entrepreneurship in a meaningful and age-appropriate way.